The Lego company started in 1932 when Danish carpenter Ole Kirk Christiansen started making gadgets for a living. He battled to make ends meet in the absolute depths of the 1930s, but the smaller prototypes he had made of things like ironing boards and ladders had superb potential because children’s toys. He named this company Lego after two Danish words, leg and godt, that means “play well. ”
In 1958, he developed the iconic lego brick with pipes inside that makes it interlock to lego parts. This ground-breaking innovation totally changed the company and allowed it to grow at an amazing pace.
By 1960s, Profano had enhanced its worldwide reach and began developing toys underneath license in North America by using a arrangement with luggage manufacturer Samsonite. The business also launched selling lies with all the items view should build a particular model, and introduced dedicated themes including Space (with astronaut minifigures), Castle, Community (later renamed Seglar City), and FabuLand.
In the early 1970s, Lego needed a dramatic step forward having its introduction of Lego data that got movable legs and arms. The company also began applying more plastic-type and discover larger hindrances for younger children, a collection called Duplo. In the eighties, Lego’s revenue grew at an amazing rate of ten percent every year, in spite of overall model industry sales growth scaling down.
Today, Lego is a large global corporation with gross income of more than $5. 8 billion and one of the most coveted brands in the world, ranking number 1 on Company Finance’s ‘Most Powerful Brand’ list in 2015. But it surely still feels less like a ruthlessly industrial giant plus more like an classic family friend.